She added that during her six-year relationship with Joe Alwyn, they've had to ignore "weird rumors, tabloid stuff" in order to "protect the real stuff." "If the world finds out that you're in love with somebody, they're going to weigh in on it." "I think a lot of people have to deal with this now, not just 'public figures,' because we live in the era of social media," Swift added. "Theoretically, when you're in the lavender haze, you'll do anything to stay there." "That meant you were in that all-encompassing love glow," she said. "You're in the lavender haze," replies his best friend Anna Draper, whom he was married to at the time to keep up appearances.įans will recognize this as a sneaky nod to "Betty," the 14th track on "Folklore," in which Swift serenades the titular character with a tender plea for forgiveness.Īccording to Swift, "Lavender Haze" was a "common phrase" used in the '50s to describe being in love. In the 14th episode of season two, titled "The Mountain King," Don Draper describes his newfound infatuation with the model Elizabeth, better known as Betty. She previously explained that she was inspired to use the term "Lavender Haze" while watching "Mad Men."
"Lavender Haze" opens with the tagline that Swift had used to promote the album: "Meet me at midnight." Taylor Swift in the "Lavender Haze" music video.
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